Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions across several systems is an everyday struggle for eCommerce marketers. As personal privacy policies obtain more stringent and internet browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are easy to set up, however can be obstructed by advertisement blockers and privacy tools. That's why online marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the concern of gathering and refining individual details off the customer's internet browser. This leads to better performance, enhanced individual experience, and the capability to abide by information personal privacy policies.
By packing a tracking manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser restrictions and ad blockers and supplies a lot more control over what information is shown to each supplier.
It additionally enables businesses to categorize data attributes based on purpose and legal grounds, which makes it easier to comply with data personal privacy regulations. Nonetheless, implementing S2S Tracking requires a huge investment in hardware and software along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate data to all marketing channels in real-time.
Advantages of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming affiliates to maximize projects, lower thrown away advertisement spend and enhance ROI. It also offers superior accuracy and integrity contrasted to Pixel Monitoring which is why it's the favored method for most associate systems, networks and marketing professionals.
Pixels are simple to set up as they only need an item of HTML code in the conversion page, however they are frequently limited by internet browser restrictions (e.g. cookie-blockers and Safari ITP) causing imprecise monitoring and less precise acknowledgment. On top of that, pixels can be quickly blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more trusted and exact tracking method that removes cookie-based restrictions and guarantees user information security while also giving improved safety and security features for fraudulence prevention. This makes it a fantastic selection for high-stakes projects and app installs where a specific conversion matter is important. S2S can also supply much more precise acknowledgment data for mobile projects and advertisement delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your internet site that sends information to the advertisement platform. It's reasonably simple to set up however is prone to safety and security threats like being blocked by ad blockers and being inaccurate as a result of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the customer's gadget. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally much more secure and assists businesses comply with stringent data security laws like GDPR or CCPA.
As personal privacy policies end up being more restricting and browsers restrict tracking capabilities, marketing professionals need a much better way to monitor their projects. This is why much more marketing experts are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side monitoring is the method to go with data-driven marketing. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to collect and send real-time conversion information to analytics platforms. It is extra dependable, safe and secure, and accurate than pixel monitoring and supplies companies extra control over their data collection procedures.
With ad stopping and personal privacy guidelines obtaining more stringent, marketing professionals are looking for options to typical pixel tracking. Server-to-server monitoring is one alternative that offers considerable advantages over pixel tracking. It's more durable, future-proof, and permits you to capture a ad copy optimization tools bigger amount of conversion data throughout platforms. Nevertheless, it calls for a considerable financial investment in framework and technical experience. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics systems without the need for substantial growth sources.